Classic Collection

Classic Collection

Classic Collection

mimi is….

mimi is….

Mimi Classic Collection is all about embracing Mimi's unique identity through a range of expressive face designs. Mimi's various moods

and attitudes, bringing her character to life in a fun and relatable way. At the heart of this collection is the iconic little black dress - a

timeless, chic staple that serves as the perfect canvas for Mimi's personality. Black dress is not just fashionable; it is a statement !

Mimi Classic Collection is all about embracing Mimi's unique identity through a range of

expressive face designs. Mimi's various moods and attitudes, bringing her character to life in a

fun and relatable way. At the heart of this collection is the iconic little black dress - a timeless,

chic staple that serves as the perfect canvas for Mimi's personality. Black dress is not just

fashionable; it is a statement !

Mimi Classic Collection is all about embracing

Mimi's unique identity through a range of

expressive face designs. Mimi's various moods

and attitudes, bringing her character to life in a

fun and relatable way. At the heart of this

collection is the iconic little black dress - a

timeless, chic staple that serves as the perfect

canvas for Mimi's personality. Black dress is not

just fashionable; it is a statement !

the concept

the concept

the concept

this is Original mimi.

this is Original mimi.

this is Original mimi.

this is Original mimi.

Mimi's expressions are diverse and revealing, Her thoughtful gaze reflects the seriousness with which she approaches life's challenges, while her moments of cheer highlight her capacity for joy. Mimi embodies the essence of a true friend: kind, super sincere, and always there when you need her. Her range of emotions - from contemplative to cheerful - demonstrates her ability to empathize and truly listen.

Mimi's expressions are diverse and revealing, Her thoughtful gaze reflects the seriousness with which she approaches life's challenges, while her moments of cheer highlight her capacity for joy. Mimi embodies the essence of a true friend: kind, super sincere, and always there when you need her. Her range of emotions - from contemplative to cheerful - demonstrates her ability to empathize and truly listen.

DOt DOt Collection

DOt DOt Collection

DOt DOt Collection

Dot Dot is the coolest

Dot Dot is the coolest

Dot Dot is the coolest

Mimi's DOt DOt collection is all about the coolest, most playful shape ever. Dots of all sizes and colors create patterns that are fun and make you smile..

Mimi's DOt DOt collection is all about the coolest, most playful shape ever. Dots of all sizes and colors create patterns that are fun and make you smile..

the concept

the concept

the concept

Dot Dot is playful

Dot Dot is playful

Dot Dot is playful

From dresses to accessories, each piece in the "Dot Dot" collection is a playful celebration of Mimi's unique character.

It's more than just a pattern - it's a personality-packed adventure in fashion that proves style can be both sophisticated

and fun.

With "Dot Dot," Mimi shows that sometimes, thinking outside the box means embracing the circle!

From dresses to accessories, each piece in the "Dot Dot" collection is a playful

celebration of Mimi's unique character.

It's more than just a pattern - it's a personality-packed adventure in fashion that proves

style can be both sophisticated and fun.

With "Dot Dot," Mimi shows that sometimes, thinking outside the box means embracing

the circle!

From dresses to accessories, each piece in the "Dot Dot" collection is a playful celebration of Mimi's unique character.

It's more than just a pattern - it's a personality-packed adventure in fashion that proves style can be both sophisticated and fun.

With "Dot Dot," Mimi shows that sometimes, thinking outside the box means embracing the circle!

ESG Collection

ESG Collection

ESG Collection

mimi ESG collection

mimi ESG collection

mimi ESG collection

Let's make sure that we take care of our planet and treat everyone fairly,no matter who they are.


ESG is not just a buzzword; it is a call to action that we all need to embrace and actively participate in. Even small steps can lead to significant changes when we work together towards a common goal.


By using a rainbow and colorful palette in our product design, we aim to remind everyone that we need to create a vibrant, diverse world filled with consciously selected products and lifestyles.

Let's make sure that we take care of our planet and treat everyone fairly,no matter who they are.


ESG is not just a buzzword; it is a call to action that we all need to embrace and actively participate in. Even small steps can lead to significant changes when we work together towards a common goal.


By using a rainbow and colorful palette in our product design, we aim to remind everyone that we need to create a vibrant, diverse world filled with consciously selected products and lifestyles.

Let's make sure that we take care of our planet and treat everyone fairly,no matter who they are.


ESG is not just a buzzword; it is a call to action that we all need to embrace and actively participate in. Even small steps can lead to significant changes when we work together towards a common goal.


By using a rainbow and colorful palette in our product design, we aim to remind everyone that we need to create a vibrant, diverse world filled with consciously selected products and lifestyles.

the concept

the concept

the concept

mimi recycled polyester bag

mimi recycled polyester bag

mimi recycled

polyester bag

Mimi's Shopping Bags: Chic, Unique, and Eco-Friendly!

Our Mimi shopping bags are giving fashion waste a stylish second chance! We collect polyester fabric scraps from garment factories that would otherwise be thrown away. Instead of letting them end up in landfills, we send these fabrics to be recycled, compressed, and woven into brand new material. Mimi's chic character, adding that special touch of style that makes our bags stand out from the crowd.

Mimi's Shopping Bags: Chic, Unique, and Eco-Friendly!

Our Mimi shopping bags are giving fashion waste a stylish second chance! We collect polyester fabric scraps from garment factories that would otherwise be thrown away. Instead of letting them end up in landfills, we send these fabrics to be recycled, compressed, and woven into brand new material. Mimi's chic character, adding that special touch of style that makes our bags stand out from the crowd.

Mimi's Shopping Bags: Chic, Unique, and Eco-Friendly!

Our Mimi shopping bags are giving fashion waste a stylish second chance! We collect polyester fabric scraps from garment factories that would otherwise be thrown away. Instead of letting them end up in landfills, we send these fabrics to be recycled, compressed, and woven into brand new material. Mimi's chic character, adding that special touch of style that makes our bags stand out from the crowd.

mimi x moreloop

mimi x moreloop

mimi x moreloop

The collaboration between Mimi and moreloop brings together creativity and a strong commitment to ESG principles which reflects Mimi's playful charm while emphasizing the importance of sustainable fashion.The design process incorporates Mimi's character into the graphics, using illustrations and patterns that evoke her essence.


moreloop believe in the power of UPCYCLING by using surplus fabrics and transform them into new and unique products, giving them a new lease on life and reducing our environmental impact.


Mimi x moreloop collaboration merges imagination and sustainability to create a collection that promotes ESG values and encourages consumers to make sustainable fashion choices.

The collaboration between Mimi and moreloop brings together creativity and a strong commitment to ESG principles which reflects Mimi's playful charm while emphasizing the importance of sustainable fashion.The design process incorporates Mimi's character into the graphics, using illustrations and patterns that evoke her essence.


moreloop believe in the power of UPCYCLING by using surplus fabrics and transform them into new and unique products, giving them a new lease on life and reducing our environmental impact.


Mimi x moreloop collaboration merges imagination and sustainability to create a collection that promotes ESG values and encourages consumers to make sustainable fashion choices.








The collaboration between Mimi and moreloop brings together creativity and a strong commitment to ESG principles which reflects Mimi's playful charm while emphasizing the importance of sustainable fashion.The design process incorporates Mimi's character into the graphics, using illustrations and patterns that evoke her essence.


moreloop believe in the power of UPCYCLING by using surplus fabrics and transform them into new and unique products, giving them a new lease on life and reducing our environmental impact.


Mimi x moreloop collaboration merges imagination and sustainability to create a collection that promotes ESG values and encourages consumers to make sustainable fashion choices.

mimi Multiverse

mimi Multiverse

mimi Multiverse

mimi multiverse


Mimi Multiverse Collection is Mimi's vibrant fantasy brought to reality, featuring a kaleidoscope of personas each with their own unique style and charm.

the concept

the concept

beyond imagination

beyond imagination

Each character in the Multiverse Collection represents a different facet of Mimi's

colorful imagination. From pastel dream worlds to underwater adventures,

this collection encourages everyone to explore the full spectrum of their personality.

Mimi Multiverse Collection is Mimi's vibrant fantasy brought to reality, featuring a kaleidoscope of personas each with their own unique style and charm.

Mimi Multiverse Collection is Mimi's vibrant fantasy brought to reality, featuring a kaleidoscope of personas each with their own unique style and charm.

mimi multiverse

mimi multiverse

the concept

the concept

beyond imagination

beyond imagination

Each character in the Multiverse Collection represents a different facet of Mimi's colorful imagination. From pastel dream worlds to underwater adventures, this collection encourages everyone to explore the full spectrum of their personality.

Each character in the Multiverse Collection

represents a different facet of Mimi's colorful

imagination. From pastel dream worlds to

underwater adventures, this collection encourages

everyone to explore the full spectrum of their

personality.

mimi Flower Collection

mimi Flower Collection

mimi Flower Collection

Let's love bloom with Flower

Let's love bloom with Flower

Let's love bloom with Flower

is all about bright colors, loving nature, and seeing the good side of life. It reminds us that tiny things—a little flower, a sunny day, a cute butterfly—can make us smile.

So keep your heart open, stay positive, and let your happiness bloom every day!

is all about bright colors, loving nature, and seeing the good side of life. It reminds us that tiny things—a little flower, a sunny day, a cute butterfly—can make us smile.

So keep your heart open, stay positive, and let your happiness bloom every day!

is all about bright colors, loving nature, and seeing the good side of life. It reminds us that tiny things—a little flower, a sunny day, a cute butterfly—can make us smile.

So keep your heart open, stay positive, and let your happiness bloom every day!

the concept

the concept

the concept

Rainbow Flower had just begun to bloom

Rainbow Flower had just begun to bloom

Rainbow Flower had just begun to bloom

mimi Pride Collection

mimi Pride Collection

mimi Pride Collection

Grow with Pride

Grow with Pride

Grow with Pride

Everyone is different—and that’s what makes life fun, bright, and colorful.

So let’s shine together, support each other, and grow with pride!

Everyone is different—and that’s what makes life fun, bright, and colorful.

So let’s shine together, support each other, and grow with pride!

Everyone is different—and that’s what makes

life fun, bright, and colorful.

So let’s shine together, support each other,

and grow with pride!

the concept

the concept

the concept

Be confident & Be yourself

Be confident & Be yourself

Be confident &

Be yourself

mimi x rudolph

Cherry Collection

mimi x rudolph

Cherry Collection

mimi x rudolph

Cherry Collection

a girl & a dog

a girl & a dog

a girl & a dog

Believe cherries are lucky—and the bright red color makes everything feel fun. So they jump into a big cherry world, laughing and playing like “Cherry Besties.”

Every time you see a cherry, they whisper: “Wear the red, smile big, and let good luck pop!”

Believe cherries are lucky—and the bright red color makes everything feel fun. So they jump into a big cherry world, laughing and playing like “Cherry Besties.”

Every time you see a cherry, they whisper: “Wear the red, smile big, and let good luck pop!”

the concept

the concept

the concept

when mimi meets rudolph

when mimi meets rudolph

when mimi meets rudolph

mimi Honey Collection

mimi Honey Collection

mimi Honey Collection

Mimi as a Bee

Mimi as a Bee

Mimi as a Bee

Small but Brave—and took care of the flower garden and her bee friends. Every day, they flew out to find nectar, help each other, and learn new things.

Little by little, they made the world sweeter—one buzz at a time.

Small but Brave—and took care of the flower garden and her bee friends. Every day, they flew out to find nectar, help each other, and learn new things.

Little by little, they made the world sweeter—one buzz at a time.

Small but Brave—and took care of the flower garden and her bee friends. Every day, they flew out to find nectar, help each other, and learn new things.

Little by little, they made the world sweeter—one buzz at a time.

the concept

the concept

the concept

when mimi meets Honey

when mimi meets Honey

when mimi meets Honey

mimi x jolly bear

mimi x jolly bear

mimi x jolly bear

welcome to Jolly Crush, where every gummy bear holds a hidden power.

Rows of colorful gummies fill the world, bright, playful, and a little unpredictable. It looks simple at first… until the mix gets tricky. That’s when Mimi turns back, gives you a look, and gestures for you to follow. No big speech — just a quiet invite.

welcome to Jolly Crush, where every gummy bear holds a hidden power.

Rows of colorful gummies fill the world, bright, playful, and a little unpredictable. It looks simple at first… until the mix gets tricky. That’s when Mimi turns back, gives you a look, and gestures for you to follow. No big speech — just a quiet invite.

welcome to Jolly Crush, where every gummy bear holds a hidden power.

Rows of colorful gummies fill the world, bright, playful, and a little unpredictable. It looks simple at first… until the mix gets tricky. That’s when Mimi turns back, gives you a look, and gestures for you to follow. No big speech — just a quiet invite.

just entered the sweetest level ever

just entered the sweetest level ever

just entered the sweetest level ever

the concept

the concept

the concept

Jolly Crush

Jolly Crush

Jolly Crush

Together, you weave through the gummy chaos, laughing at the little surprises and enjoying every squishy, colorful moment. With Mimi leading the way, the fun just keeps going.

Together, you weave through the gummy chaos, laughing at the little surprises and enjoying every squishy, colorful moment. With Mimi leading the way, the fun just

keeps going.

Together, you weave through the gummy chaos, laughing at the little surprises and enjoying every squishy, colorful moment. With Mimi leading the way, the fun just keeps going.

mimi multiverse

special space